Acme, Mich. – General Motors plans to return to the market with mid-sized pickup trucks in 2014. The mid-size pickup models had been discontinued in 2012 as the company focused its marketing on its full-size pickups.
On Aug. 8, 2013, at the Center for Automotive Research Management Briefing Seminars, Dan Ammann, General Motors executive vice-president and chief financial office, provided the first look at the next-generation Chevrolet Colorado and GMC Canyon, designed to be capable, versatile and fuel-efficient alternatives to full-size pickups. However, all he showed was a photo of the front faces of the mid-size pickups, so this reveal was simply a teaser.
The Colorado and the Canyon will join the all-new 2014 Chevrolet Silverado and GMC Sierra 1500 full-size pickups, and the upcoming Chevolet Silverado and GMC Sierra HD heavy duty full-size pickups, for the 2014 model year.
“This is just the beginning of the GM truck story coming in the next two years,” said Ammann. “The new mid-size truck will redefine the market. We’re building off the success of the global Chevy Colorado, but we’re taking that truck and bringing it into the North American market in a different kind of way … and a way that will redefine the segment that hasn’t been done before.”
The 2014 Chevy Colorado will be directed right into the sport-truck segment — for lifestyle and sporting activities — and Ammann said it will help redefine that part of the market. In contrast, the 2014 GMC Canyon will be aimed at professional markets and luxury buyers.
“Not everybody needs or wants a full-size truck,” said Ammann. “We think there’s an opportunity to meet an unmet need.”
Production of the new mid-size pickups is scheduled to start sometime in 2014 at GM’s Wentzville, Mo., assembly centre.